About us

CREATIVE AGENCY BERLIN develops, creates and directs works of musical theater as well as plays. The conjunctive element of all genres are the stories, which we want to tell in a new, fascinating and exciting way in each of our productions. Stories, which are surprising, moving and touching. We always seek for the highest professional level possible, in order to offer our audience a singular and unforgettable event in each and every performance.


With our agency we represent extraordinary artists, which stand out in the theatrical world due to their exceptional creativity.


A special focus of our work lies on development of new, original musicals and plays, which we are realizing on stage in cooperation with our producers and partners.


We aspire toward creating original theatrical work on the highest quality level, which is geared to the creation process of a Broadway- or West End-Show. The adaption of this method for the German market was improved constantly by us and already executed several times with great success. This approach strategically focuses on the possibilities of realization on stage and its impact on the audience.


The founder and artistic director of Creative Agency Berlin, Andreas Gergen is a longtime experienced director, author and creative developer, and has an excellent network within the German and the international theatrical world at his disposal. He founded the company together with Christian Struppeck, who became Artistic Director of Vereinigte Bühnen in Vienna in 2012. They were working together for a long time and developed a distinctive handwriting with their numerous productions over the years.

Andreas Gergen - General Manager, Photo: © by Ralf Rühmeier